SEO Tip


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    Mari Kita simak lebih detailnya tentang SEO Tip

    SEO Tip #1

    Never include invisible text on your pages (AVOID OR GET BANNED)Hiding text by making it the same color as the background color may fool your customers, but it won’t fool search engines. Another variation of this is where you make the font size so small that it’s unreadable by the naked eye.

    Don’t Hide Text – Your Site Will Be BannedSearch engines understand CSS and font and background colors. They also recognize that a font-size of 1px is not going to be readable. Text that is hidden from your readers but visible to search engines is considered spam and will get your site banned.

    Never create doorway pages (AVOID OR GET BANNED)

    Doorway pages are very simple HTML pages that are written to optimize heavily on one or two keywords or keyword phrases. And they are programmed so that search engines spiders see them, but regular readers are taken to the real site.

    Don’t Use Doorway Pages – Your Site Will Be Banned

    Doorway pages are designed to trick search engines into thinking that the site has a specific keyword relevance that it may or may not have and they are pages meant to be seen only by the search engine. So, most search engines will ban sites from their directory when they discover you use them.

    Don’t use 302 redirects (AVOID)

    A HTTP 302 server redirect is supposed to be used when a page is only temporarily moved from one location to another on a server. Spammers use 302 redirects because that gives them many more URLs to the same final page and thus many more ways to get to that page.

    The only time you should use a 302 redirect is if you have ugly URLs with lots of parameters on them. The 302 redirect tells the search engine that this is not a permanent redirect, but rather an alternate URL. For all other redirects you should use a 301 redirect instead.

    Don’t write Flash-only sites (AVOID)

    If you’re going to use Flash on your site, you must have an HTML version that displays when Flash is enabled. It can be tempting to put in just a single line or two of HTML as your non-Flash alternative, after all, you’ve done so much work on the Flash site. But since the search engines only see the HTML, that’s what they’ll rank, and you won’t rank high with just a tiny version of your site in HTML.

    If you must use Flash as your site, and you want to rank well in search engines, you need to be prepared to write your site twice – once in Flash and once in HTML

    Don’t link to and from the same site repeatedly (AVOID)

    This is also called link spamming. At best, search engines will look at the links you have on your page, and only count the first one or two towards optimization. And at worst, your site might appear to be a spammer, even if you’re not linking to a “bad neighborhood” or are in a cross-linking scheme. You want to avoid looking like you are paying for links.

    Choose a phrase that is popular, but not too popular (HIGH PRIORITY)

    When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It’s better to try to optimize for keywords that you can rank higher. You’ll get more pageviews from a less popular keyword when you’re on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

    Don’t link to link farms (AVOID)

    Google refers to spamming sites as “bad neighborhoods” and if you link to them, you will end up with a lower PageRank. If you suspect that a site you want to link to is a “bad neighborhood”, check their PageRank and see if they commit any obvious SEO no nos. If they do, or you think they might, then you shouldn’t link to them.

    Try to get your site off link farms (AVOID)

    You should never link to a link farm. And while search engines state that they don’t discriminate against sites that are linked to from link farms, it’s a good idea to try to keep your site off of them, if only to avoid contamination by association.

    Don’t create pages of links (AVOID)

    Pages of links are boring both for your customers and for search engines. Most search engines value links that are in context and appear related to the page as a whole. Note, however, that many social networking sites (like Digg and del.icio.us) tend to favor pages that are lists of links, so sometimes it can be advantageous to write them anyway, just don’t expect them to rank high in search engines.

    Try to get links from similar sites (HIGH PRIORITY)

    Inbound links from sites similar to your own are important as well. This indicates that your site does have content related to that topic. Plus, it indicates that your competition finds your site valuable, and that gives your site more credibility.

    If you must use frames, always use the noframes tag (MEDIUM PRIORITY)

    Frames and search engines don’t mix well. But if you must use frames, then you should always include an extensive noframes version of your site. And by extensive, the best way to get your site indexed in search engines is to completely rewrite it in your noframes version.

    Don’t make constant minor changes to content (AVOID)

    While you want search engines to see that you update your content, making minor changes (like correcting spelling errors, or changing 10 or 20 characters) implies that you’re just trying to get the updated date changed. This looks like you’re trying to fool the search engines into thinking that you update your pages more than you actually do.

    Do spend time updating your pages, but make the updates substantive.

    Create an XML sitemap or Google sitemap (MEDIUM PRIORITY)

    Search engines love sitemaps – not necessarily for ranking, but for finding links on your site. It’s not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.

    Don’t have broken links on your site (AVOID)

    Broken links make your site look bad, and they imply that you don’t manage your site very much. Search engines want to have only the highest quality results, so they may penalize sites with lots of broken links. Use a link checker periodically to make sure that your links are still valid.

    Don’t use the meta refresh tag to redirect users (AVOID)

    It can be very tempting to set up redirects on your site with the meta refresh tag, but this can be a bad idea. Many spammers use them to try and fool search engines into thinking that a page is about one thing, and then refreshing to something completely different. Meta refresh also doesn’t give information to the search engine about why the redirect is occurring. It’s much better to set up a permanent HTTP 301 redirect when you need to redirect your customers to a new URL.

    Never redirect to another domain (AVOID OR GET BANNED)

    Redirecting to another domain is not a 100% guarantee that you’ll be banned from search engines. But it is a very common spammer trick used in conjunction with doorway pages and cloaking. If you set up a redirect that goes to a new domain, you need to write it as a 301 HTTP redirect, not a 302 or meta refresh. This tells the search engine that this redirect is permanent, and they should change to the new domain in their directory.

    Be Careful Redirecting to New Domains – You Could Be Banned

    Since this trick is commonly used by spammers, it’s a very good idea to avoid doing it. Search engines can be very hard to get back into if your site is banned by

    Never create doorway pages (AVOID OR GET BANNED)

    Doorway pages are very simple HTML pages that are written to optimize heavily on one or two keywords or keyword phrases. And they are programmed so that search engines spiders see them, but regular readers are taken to the real site.

    Don’t Use Doorway Pages – Your Site Will Be Banned

    Doorway pages are designed to trick search engines into thinking that the site has a specific keyword relevance that it may or may not have and they are pages meant to be seen only by the search engine. So, most search engines will ban sites from their directory when they discover you use them.

    Don’t misspell your keywords in your content (AVOID)

    It can be very tempting to try to optimize your site for misspellings. And while it won’t hurt your site in the search engine rankings – especially if you decide to use the misspelled version as your keyword phrase to optimize on. It will hurt your credibility with your customers. For every one person who misspells the word, there are at least two to three who know the correct spelling. And if they end up on your page for some reason, they will just think you are unprofessional. Plus, many browsers and search engines have spell checkers built into the forms, so the popularity of misspellings will continue to lessen as time goes on.

    Use your keyword phrase in anchor text of links (HIGH PRIORITY)

    Link text is another great place to put your keyword phrase. Links stand out on most Web pages, and so are given higher priority than surrounding text.

    Don’t use URL parameters if you can avoid it (AVOID)

    Parameters on URLs make them long and hard for anyone to read. And search engines can get confused by them, especially if the parameters are meant to hold customer information, and not indicate a separate Web page. Also, as I mentioned elsewhere, search engines don’t always rank dynamic pages as high as static pages, and most dynamic pages use parameters on the URL to indicate the correct page. If you must use parameters, you might want to consider doing a URL rewrite to static URLs, at least for your most important pages.

    Use the keyword phrase in your title tag (HIGH PRIORITY)

    The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

    Try to get your keyword phrase inside incoming links (HIGH PRIORITY)

    Inbound links are a great way to improve your page rank. But you can’t really control how people link to your pages. Chances are they won’t use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you. If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed.

    Another way to get your keyword phrase in inbound links is to provide your customers with the link text ready-made.

    Put your keyword phrase in alternative text (MEDIUM PRIORITY)

    Images are a great place to put your keyword phrase – in the alternate text. This is a way to add your keyword phrase into your document without being repetitive to your readers. But be careful not to overdo it – as you don’t want to appear to be keyword stuffing. That could get your site banned.

    Put your keyword phrase in the first paragraph (MEDIUM PRIORITY)

    Repetition of your keyword phrase is important in your content. But it’s especially important in the first one or two paragraphs of text. And if you can repeat it once in the first paragraph that will help up it’s priority.

    If you must use frames, always use the noframes tag (MEDIUM PRIORITY)

    Frames and search engines don’t mix well. But if you must use frames, then you should always include an extensive noframes version of your site. And by extensive, the best way to get your site indexed in search engines is to completely rewrite it in your noframes version.

    Don’t have broken links on your site (AVOID)

    Broken links make your site look bad, and they imply that you don’t manage your site very much. Search engines want to have only the highest quality results, so they may penalize sites with lots of broken links. Use a link checker periodically to make sure that your links are still valid.

    Don’t use the meta refresh tag to redirect users (AVOID)

    It can be very tempting to set up redirects on your site with the meta refresh tag, but this can be a bad idea. Many spammers use them to try and fool search engines into thinking that a page is about one thing, and then refreshing to something completely different. Meta refresh also doesn’t give information to the search engine about why the redirect is occurring. It’s much better to set up a permanent HTTP 301 redirect when you need to redirect your customers to a new URL.

    Use your keyword phrase in your meta description (LOW PRIORITY)

    Most search engines use the meta description field as the description in their search results. So it’s important to have a good description. Including your keyword phrase in the meta description tag is one more place that the search engines can see your keywords. This isn’t a magic bullet, but it is a good idea.

    Don’t use URL parameters if you can avoid it (AVOID)

    Parameters on URLs make them long and hard for anyone to read. And search engines can get confused by them, especially if the parameters are meant to hold customer information, and not indicate a separate Web page. Also, as I mentioned elsewhere, search engines don’t always rank dynamic pages as high as static pages, and most dynamic pages use parameters on the URL to indicate the correct page. If you must use parameters, you might want to consider doing a URL rewrite to static URLs, at least for your most important pages.

    Don’t rely on AdWords to boost your rankings (AVOID)

    AdWords is a way to advertise your sites on Google. While you can pay to get high rankings in advertising venues, having an AdWords account won’t help your rankings in natural (non-paid) search, even in Google. It won’t hurt your rankings either. You can use AdWords to get more clicks to your website, but they will appear only in paid search locations, not in the natural search.

    Don’t rely on links from domains on the same IP (AVOID)

    While Google doesn’t discriminate against domains that have the same IP (for example, domains that use virtual hosts), other search engines may. So it’s best to avoid trying to increase your inbound links with links from other domains that you own. The same is true for domains hosted on the same hosting provider (coming from the same C-level IP address). Google doesn’t penalize sites like this, but other engines might.

    This is another situation where if it becomes apparent that you’re doing it, you could get all your sites banned from search engines.

    Don’t link to and from the same site repeatedly (AVOID)

    This is also called link spamming. At best, search engines will look at the links you have on your page, and only count the first one or two towards optimization. And at worst, your site might appear to be a spammer, even if you’re not linking to a “bad neighborhood” or are in a cross-linking scheme. You want to avoid looking like you are paying for links.

     

    SEO Tip #1

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